Case studies
What the work looked like before, what we built, and what it returned. Where a client asked not to be named, we describe them by industry.
- case-study / wholesale universe
How we removed 1,000 hours of manual work at Wholesale Universe
Client onboarding, invoicing and product uploads rebuilt around Make and Airtable. About a thousand hours returned in six months.
1,000 hours in six monthsMake, Airtable, Close CRM - case-study / inclusive therapy group
Automated email and SMS follow-up from Pipedrive at Inclusive Therapy Group
Leads and deals in Pipedrive get the right email and SMS at the right time, with every send logged. About four hours a day back for the team.
4 hours a dayMake, Pipedrive, Webhooks - case-study / our own pipeline
How we automated our own lead qualification with n8n and GPT-4
Every inbound lead qualified against clear rules, with the reasoning recorded and a first message drafted. 25+ hours a week back for our sales work.
25+ hours a weekn8n, OpenAI GPT-4, Google Sheets - case-study / recruitment agency
Recruitment automation for a staffing agency's sales outreach
Leads sourced from ZoomInfo by rule, and a personalised sales video made for each one automatically. 100 hours of manual work removed.
100 hoursMake, ZoomInfo, Filestack - case-study / rehab clinic marketing agency
Blog automation for a marketing agency serving US rehab clinics
Articles written, internally linked and scheduled in WordPress for each clinic from one screen. 200 hours saved in three months.
200 hours in three monthsMake, OpenAI, WordPress - case-study / digital marketing agency
How a digital marketing agency got 1,000 hours back in three months
Outreach, blog writing and RSS-to-blog publishing automated end to end. The repetitive posting and editing work of five full-time people, removed.
1,000 hours in three monthsMake, OpenAI, WordPress - case-study / lead matching business
Matching video enquiries to the right business, automatically
Video responses transcribed, read against matching rules and paired with the right business, without anyone watching them first.
Make, VideoAsk, Google Sheets
What clients say
Quoted as written on Trustpilot and Upwork.
“Abdel is amazing. He is relentless in getting things done. He created a Salesforce integration for us with Trello, which saves hours and hours of time every month, and works perfectly. ALSO, if we have new refinements, he can hop right back in.”
Matthew GoodmanTrustpilot, Feb 2026 ↗“Amazing! Trustworthy! Friendly! Professional! Giant Nerd is a critical partner for us. They are incredibly responsive, communicative, and very friendly. Can not recommend them enough!”
“Incredible experience with Giant Nerd and Abdel. He has solved so many complex problems for our team and made them simple. On top of that, he is fast and the support is unmatched.”
BryantTrustpilot, Mar 2025 ↗“Abdel and Giant Nerd are competent, quick to respond, and take the time to understand your needs. I'll use them again.”
Ryan JordanTrustpilot, Mar 2025 ↗“It is rare to find someone with Abdel's capabilities. He is an excellent communicator, well thought out and ensures a clear path to complete the project.”
Google Sheets & Apps Script projectUpwork ↗“A+ Automation expert and thoughtful thinker. Abdel Beldy understood our end goal and helped us orchestrate a plan for how it can be achieved, along with implementation recommendations.”
ChatGPT & automation projectUpwork ↗“An absolute wizard when it comes to google sheets and integrating with platforms that aren't supported natively. Handled a complex design with ease and was a pleasure to work with.”
Google Sheets dashboard projectUpwork ↗“We hired Abdel for a quick Integromat change that required an experienced automation expert. Abdel was able to easily understand what we needed and provided us with a solution in a very timely manner.”
Integromat (Make) projectUpwork ↗“He was easy to do business with, responsive. Everything a contractor should be. Highly flexible. Will absolutely use him again!”
Therapy tracking sheet projectUpwork ↗“Abdel is a powerhouse and went above and beyond the expected work for this project. His great technical skillset along with his clear and concise communication allowed him to complete the task in record time with absolutely brilliant quality.”
Content creation automation projectUpwork ↗
Start with the audit
One week, fixed price, no commitment to anything after it. You get a map of your manual work, a costed list of what's worth automating, and an honest note about what isn't. The fee comes off the build if you go ahead.